About
My name is Zoë and I Iove helping women to feel special in what they’re wearing. I come from a family of bespoke tailors and grew up helping out in their Surry Hills business. My mother tailored my clothes for me, so I developed my own sense of style, which has always been commented on.
I spent time as a fashion photographer, which helped me learn the essence of clothing and how it is worn. I also studied graphic design, working as a designer with particular skills in colour and layout.
After my two daughters were born, I started making children’s clothes under the label Fabboo. I was constantly asked by mums whether I would consider adding an adult collection and so I turned my hand to establishing a range with natural materials, subtle colour and universal shapes. I also spent time styling women who needed outfits for specific occasions and it was this bespoke service that I wanted to make available to everyone.